Google Earth itself is a free application that allows users to explore a 3D representation of the Earth, view satellite imagery, and access various geographic features. However, the term "Google Earth Live" is not officially recognized as a separate product or service offered by Google. If you are referring to live updates, real-time data, or live streaming features within Google Earth, these functionalities are limited. Google Earth provides imagery that is periodically updated, but it does not offer continuous live video streams or real-time live data within its standard free version.
For advanced features such as real-time traffic updates, live weather data, or specialized enterprise solutions, there may be associated costs or subscription services, but the basic Google Earth application remains free for personal use.