What are the 4 characteristics of services?

Four Characteristics of Services

Intangibility: Services cannot be seen, touched, or stored like physical goods. Customers experience services rather than physically possess them.
Inseparability: Services are often produced and consumed at the same time, and cannot be separated from their providers. The interaction between service provider and customer is essential.
Variability (Heterogeneity): The quality and consistency of services can vary depending on who provides them, when, where, and how. Each service experience may be unique.
Perishability: Services cannot be stored for later use or sale. If not used when available, the opportunity to sell the service is lost (e.g., an empty seat on a flight).