Pop culture (short for "popular culture") refers to the set of ideas, practices, beliefs, images, objects, and phenomena that are prevalent and widely accepted within mainstream society at a given point in time. It encompasses aspects of daily life that are accessible and familiar to the general public, often spread through mass media, entertainment, fashion, music, sports, and technology. Pop culture reflects the tastes and interests of the majority and evolves rapidly in response to social trends, technological advances, and cultural shifts.